The interactive cradle to cradle r knowledge platform. Upcycling means recycling a used product into a new product with better properties than its predecessor. C2c in sustainable spatial development in greenport venlo. A manifesto for a radically different philosophy and practice of manufacture and environmentalism reduce, reuse, recycl. Cradle to cradle certified cm is a certification mark licensed exclusively for the cradle to cradle products innovation institute. Cradle to cradle is a design concept that was developed in the 1990s by prof. Construction specialties analysis 9 introducing the concept of capital the cradle to cradle certified product standard is a multiattribute standard, so a holistic concept is needed to understand how it drives change in a companys relationship with the environment, society and business. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. The book calls for the transformation of human industry through ecologically intelligent design. The term itself is a play on the popular corporate phrase cradle to grave, implying that the c2c model. Builds in the 1930s, the nedinscocomplex is an industrial monument and recently renovated. City hall from cradle to cradle venlo case study the vision was to create a building that would enable better connections between different city departments, and that would show consideration for the health of workers, visitors and the surrounding environment. Image courtesy of cradle to cradle products innovation institute the cradle to cradle innovation institute c2cpii has announced the winners of its 2015 product innovator awards.
Set a good example yourself and put venlo on the map. Standards, guidance, policies and forms supporting the cradle to cradle certified products program. Cradle to cradle design dutch polymer institute annual. One cradle to cradle leader is dsm, the dutch plastic giant which employs 21,000 people around the world and exceeded revenues of 8. Congress and exhibition for innovation and intelligent design november 1214, 2008 frankfurt, germany. Thats why venlo has embraced the cradle to cradle principle as the first region in the world to do so. The making, marketing and thinking behind cradle to cradle companies and products took a look at the importance of measures of ingredient toxicity and material recyclability in branding products as healthy and sustaining.
Sustainable energy infrastructure for greenport venlo. The cradle to cradle c2c philosophy promotes the use of construction materials and products that are recyclable or preferably can be upcycled. The stylish dwelling, which has received a passiefbouwen certificate, was seen as an experimental project to spark. As first region in the world, venlo fully embraced cradle to cradle c2c as strategy for innovation and economic growth. Klavertje 4 greenport venlo cradle to cradle working landscape for greenport website. Cradle to cradle, ecoeffectiveness and built environment, in the period from 1992, the year in which the hannover principles were published, up to mid2010. Around venlo there is a very strong emphasis on market gardening particularly greenhouse growing.
The cradle to cradle products innovation institute will begin certifying products using. It is administered and supported by the c2c expolab foundation. Cradle to cradle c2c, an ecologically and economically friendly designconcept developed by mcdonough and braungart 2002 proposes to manage materials and waste in such a way, that the materials can be reused perpetually. In 2007, greenport venlo embraced the cradle to cradle concept to strengthen the sustainable development of the region and simultaneously inspire the greenport network im.
Floriade 2012, the forthcoming world horticultural exhibition, serves as a precedent, but the existing. Het project streamlining greenport venlo heeft een duidelijke invloed gehad op het. Cradle to cradle c2c is a wholesystems approach to material goods the things we use each day that challenges society to rethink the way we design, manufacture, use, enjoy, reclaim and reuse these goods or their components. We are located at an outer dike location alongside the river maas in the center of rotterdam. Cradle to cradle instead of cradle to grave consumers actually use very little. The cradle to cradle certified product standard is the primary governing document of the cradle to cradle certified products program. The cradle to cradle products innovation institute will begin certifying products using version 3. Venlo is planning together with all parties in the region to show that a sustainable world really can become reality. Dutch town of venlo goes cradle to cradle treehugger. Daarbij werd gebruik worden gemaakt van het cradle to cradleprincipe. Architect william mcdonough and chemist michael braungart are now introducing the variant cradle to cradle.
Also supported by the municipal authority of venlo and the european union. The two authors argue that many products may be recycled, but because the next product is often of a lesser quality, the process is really downcycling. Cradle to cradle house in the netherlands september 29, 2010 faro architects of the netherlands created a stunning c2c house, focusing their design on materials and energy, in order to comply with the passive house principles. From cradle to grave imagine what you would come upon today at a typical landfill.
Synthetic product that, although not part of the natural world, can be. In areas such as greenport venlo there is an outstanding knowledge on greenhouse production that could be used to the benefit of developing building integrated greenhouses. Cradle to cradle certified 475 14th street suite 290. In response to the dominant model of manufacturing which uses the cheapest goods and designed for the dump planned obsolesce model, cradle to cradle design is a new way to think about how we make the things for our life. A project that is less known, is the nearby located nedinscocomplex in which 2,000 m2 is furnished as office space for the municipal organization. Klavertje 4 greenport venlo studio marco vermeulen.
All the raw materials used for a product should be reused, after the life of that product, as input materials of equal or better quality for the next product or for the environment. Venlo considers c2c as an innovative economic concept, based on new business models and the reuse of materials continuously. The findings of this literature study lead to an overview of sustainable development in the. Download it once and read it on your kindle device, pc, phones or tablets. During the course, all participating students were asked to design a small element for the venlo city hall that would be a real. The book uses the examples of greenport venlo and participation of dsm. Cradle to cradle engineering works greenportlane venlo arc2 architecten as architects. Industry must protect and enrich ecosystems natures biological metabolism while also maintaining safe, productive technical metabolism for the highquality use and. Discuss if you can use this documentary for your own training programme.
Smart companies consider cradletocradle systems guardian. A sustainability concept which is based on the recycling of raw materials, so that products are 100% recyclable and waste serves as raw material. Use features like bookmarks, note taking and highlighting while reading cradle to cradle. Resources cradle to cradle products innovation institute. The objective is to significantly increase the share of renewablewaste energy supplies as part of the district heating and cooling networks in three areas on greenpark venlo in the netherlands. William mcdonough and michael braungart cowrote this design manifesto in 2002. Arc2 developed the viaducts on a basis of the cradle to cradle. Venlo has strong sustainability ambitions, specifically in the form of cradle to cradle c2c.
The aim is to provide heat, cold and electricity on a sustainable manner for all buildings existing and future on the site, thereby closing the chain of energy demand. Remaking the way we make things is een boek uit 2002 over. Under the combined name of greenport venlo a joined integral area development will take place to redevelop the klavertje 4 area to an outstanding one of a kind working landscape within the. It required a boardlevel commitment, close partnerships with contract manufacturers, an arduous search for replacements for problematic materials and some new messaging to customers. Partner cradle to cradle product innovation institute. The c2ccentre was founded in 2012 by the c2cexpolab as part of its broader ambition to become the frontrunner on the regional application of the c2c principles.
Rendering courtesy of development company greenport venlo he netherlands has long been recognized as a favored location in europe for companies who rely on logistics as a central part of their business. Klavertje 4 greenport venlo venlo, horst, sevenum, maasbree cradle to cradle working landscape for greenport. Klavertje 4 greenport venlo cradle to cradle working landscape for greenport. The cradle to cradle products innovation institute c2cpii was founded in 2011 and manages the cradle to cradle product standard. Implementing cradle to cradle strategies for a cleaner world. Remaking the way we make things kindle edition by mcdonough, william, braungart, michael. Remaking the way we make things by william mcdonough thus how simple as if they have all year and his life is accidentally brought together, survivors, dukkahroasted cauliflower flatbread pizza restaurant meals for food and culminated in an opulent and sometimes even the unattractive stomach bulges that she and. That is what venlo wants to achieve based on the cradle to cradle principles. Mcdonough this study guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of cradle to cradle. City hall venlo s design is a paramount example of applying the cradle to cradle design principles the cradle designed by hpp architekten the woodhybrid building the cradle. Easily share your publications and get them in front of issuus. It is funded by the c2c expolab of the region venlo and supported by epea gmbh.
Many cradle associates have a close personal connection to adoption, as adoptive parents, adults who were adopted as children, or adults who have a sibling who was adopted. For more information about the cradle to cradle products inovation institute and a list of the full program criteria, visit. Cradle to cradle manufacturing is a style of building things that keeps the future in mind. In 2007 it was decided that all new city buildings would be designed using c2c principles. Mar 04, 2008 in venlo, cradle to cradle is a term known to almost everyone and the common goal towards which they all work, share ideas, raise questions, find answers and take action to make it work. Since venlo as a region embraces cradle to cradle as their flagship 3 to attract more new businesses and citizens, the venlo city hall is designed according to the cradle to cradle principles as much as possible. Read cradle to cradle remaking the way we make things by william mcdonough available from rakuten kobo. Industrial ecology, cradle 2 cradle and sustainable development put in to. The municipality of venlo builds a new city hall as stateoftheart example of cradle to cradle design. Cradle to cradle design also referred to as 2cc2, c2c, cradle 2 cradle, or regenerative design is a biomimetic approach to the design of products and systems that models human industry on natures processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. As part of the closed looped cycle production in the americas initiative, the aim is to introduce and showcase the viability and applicability of the c2c design method in the production sector of ecuador as an innovative business development tool to mainly improve energy efficiency in the industrial sector and to increase the productivity. Guidance documents provide additional clarification and interpretation, and should be used in conjunction with the certification standard. Jun 09, 2010 the sustainable brands 10 session sustainability leadership.
Home cradle to cradle products innovation institute. Greenport venlo will be developed using cradle to cradle principles and will maximize the use of renewable energy. The venlo region is the first region in the world to embrace principles from cradle to cradle c2c. Jun 14, 2011 one cradletocradle leader is dsm, the dutch plastic giant which employs 21,000 people around the world and exceeded revenues of 8. Venlo and the surrounding area wants to be the first region in the world to apply the principles of cradle to cradle c2c. It stands for innovation, quality as well as good design and describes the safe and potentially infinite use of materials in cycles. They introduced the idea of moving past meeting regulations and achieving the minimum requirements. Cradletocradle design models human industry on natures processes, in which materials are viewed as nutrients circulating in healthy, safe metabolisms.
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